Gladful is India’s first family-friendly protein brand, offering products like Protein Cookies, Breakfast Mixes, and Dessert Bites

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73% of Indians are protein deficient, highlighting the need for a brand like Gladful to provide healthy snack options

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Their products contain 4-6 grams of protein per serving and were approved by a community of 350 mothers before launch

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Since launching in January 2022, Gladful has sold 60,000 units and achieved net sales of ₹1 crore in nine months

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Gladful sought ₹50 Lakhs for 2% equity during their Shark Tank pitch, valuing the company at ₹25 Crore

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The founders, Manu and Parul Sharma, aim to transform Gladful into India’s number one protein food brand, targeting ₹500 Crore in five years

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Gladful's primary sales channel is online, with 90% of sales coming from e-commerce, particularly Amazon, contributing 45% of their revenue

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