iMumz is focused on transforming pregnancy and parenting through a science-centric mobile app
The app offers services like expert-led workshops, webinars, personalized care, and support for mothers during pregnancy and postpartum
Founded by Ravi Teja Akondi, Mayur Dhurpate, and Dr. Jaideep Malhotra, iMumz has over 6 lakh downloads and 1.1 lakh monthly active users
During their Shark Tank pitch, iMumz sought INR 70 lakhs for a 1% equity stake but ended up accepting ₹10 lakhs for 1% equity and debt from Peyush
iMumz has a lifetime revenue of ₹2 Crores in two years, with a recent monthly revenue of ₹20 lakhs and 30,000 paid subscribers
The company offers two subscription plans: a standard plan at ₹700 and a premium plan at ₹1700, attracting customers via digital marketing
iMumz is growing and exploring demand from couples trying to conceive, planning to scale this new service in the future
They are also launching a birthing center in Bangalore to provide specialized care and improve outcomes for mothers and babies