Wow Skin Science, a D2C beauty and personal care startup, experienced another year of revenue decline in FY24

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The operating revenue decreased by 9.6% to Rs 233.49 crore from Rs 258.11 crore in FY23

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This is the second consecutive year of decreased sales, following a 23% drop in FY23

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Founded in 2014 by Manish and Karan Chowdhary, the startup operates through offline storefronts, a website, and e-commerce platforms including Amazon, Flipkart, and Nykaa

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Despite lower revenue, the company reduced its net loss by 24% to Rs 130.2 crore from Rs 213.5 crore the previous year

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The Bengaluru-based company cut losses by dramatically reducing expenses

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Total expenditure in FY24 was Rs 377 crore, down 22.4% from Rs 486 crore in FY23

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The company includes brands such as WOW Skin Science, WOW Life Science, Body Cupid, and Nature Derma, as well as a new cosmetics line called Color Cupid

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The company has expanded internationally and secured shelf space in major U.S. retailers like Walmart, Kroger, and CVS

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The D2C cosmetics and personal care business remains very competitive. Wow Skin Science competes with MamaEarth, Minimalist, and younger brands like Foxtale

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