This festive season, ecommerce companies and online retailers are projected to ship $12 billion worth of items to Indian consumers.

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Datum Intelligence expects a 23% increase over the previous year's $9.7 billion figure.

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According to the report, quick commerce may account for $1 billion in ecommerce gross merchandise value (GMV).

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The two-month period leading up to Diwali generates big revenue for ecommerce and shops.

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Quick-commerce systems include Zomato-owned Blinkit, Swiggy Instamart, Mumbai-based Zepto, and BigBasket's BB. Now are prepared for an action-packed Diwali.

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Sales of smartphones and major appliances during the festive season can account for up to a third of ecommerce platforms' annual revenue.

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According to Datum Intelligence, mobile and fashion will account for 50% of overall purchases throughout the holiday season.

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Amazon India and Walmart-owned Flipkart will launch their annual festive season sale on September 27. The sale will run approximately one month.

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Scapia expects a 50% increase in overseas travel. This surge will be driven by a 5- to 6-fold increase in credit card spending on online festival shopping, with customers earning rewards redeemable for travel bookings.

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