Surbhi Chawla takes the Tank by storm with a brand designed specifically for Indian body types.

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Most global giants design for Western proportions. Fitkin bridges the gap with high-rise waistbands and cuts tailored for wider hips, larger thighs, and shorter torsos found in India.

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Beyond just fit, Fitkin uses Quick-Dry technology and climate-conscious fabrics. Their "Life-Ready" philosophy ensures you can move from a yoga session to a business meeting seamlessly.

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Founded in 2018 after two years of R&D, Fitkin has built a massive loyal following. They are currently available on all major Indian e-commerce platforms and their own D2C website.

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● FY 23-24: ₹2.15 Crores ○ FY 24-25: ₹2.34 Crores ○ Projected FY 25-26: ₹3 Crores ○ Net Margin: 12% EBITDA.

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Surbhi entered the tank seeking ₹1 Crore for 4% equity, valuing the company at ₹25 Crores. She pitched Fitkin as the domestic answer to Nike and Adidas for the Indian woman.

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Deal Closed! ₹1 Crore for 11% equity at a ₹9.09 Crore valuation. With Vineeta’s D2C expertise, Fitkin is set to become the go-to fitness brand for the modern Indian woman.

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