“Tum Bhaag Nahi Rahe Ho” – Nytarra’s Bold Pitch on Shark Tank India S05.

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Founded by Tara Malhotra, Nytarra blends ancient Ayurvedic traditions with modern wellness. Their mission? To ensure the scents you breathe at home are as clean and toxin-free as the food you eat.

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Beyond just "smelling good," Nytarra is IFRA-compliant, 100% phthalate-free, and handcrafted by women from low-income backgrounds. From Bhimseni camphor to luxury dhoop, it’s heritage meets safety.

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They aren't just about incense! Nytarra’s range includes: ○ Air Purifiers: Mystical Camphor Blends ○ Wellness: Manifestation Kits & Sage Sprays ○ Decor: Nazar Battu & Evil Eye Bells ○ No-Gas Mists: Alcohol-free car & room fresheners.

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The numbers tell a story of steady scaling: ○ FY 21-22: ₹25 Lakhs ○ FY 23-24: ₹2.15 Crores ○ FY 24-25: ₹3.8 Crores ○ Target FY 25-26: A massive ₹7.2 Crores!

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Tara entered the Tank seeking ₹75 Lakhs for 2% equity (Valuation: ₹37.5 Cr). She looked for a partner to help scale the brand into the competitive quick-commerce landscape and expand their "clean fragrance" footprint.

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Aman Gupta’s blunt feedback, "Tum bhaag nahi rahe ho," echoed the room's sentiment. Sharks cited concerns over slow quick-commerce expansion, lack of brand differentiation, and a missing exit strategy. No deal was made.

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