From Hobby to National Brand: The Inspiring Journey of Taasha Craft on Shark Tank India Season 5.

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Based in Valsad, Gujarat, Taasha Craft is a women-led brand specializing in vibrant, handcrafted jewelry. What started as a personal pastime for four founders has blossomed into a scalable D2C powerhouse blending tradition with modern design.

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More than just a business, Taasha Craft is a mission. The brand empowers 140+ local women artisans, providing stable jobs and training. Every piece celebrates Indian craftsmanship while offering over 1,500 designs ready for delivery.

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Why do they stand out? Customization: Diverse sizes and colors. Fast Turnaround: Efficient processing for seasonal trends. Quality: A deep commitment to premium materials and expert hand-finishing.

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Taasha Craft shows explosive growth! FY 22-23: ₹69 Lakhs FY 24-25: ₹2.25 Crores FY 25-26 (Projected): ₹4.2 - ₹4.5 Crores Gross Margin: A healthy 65% with 67% of sales from marketplaces.

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The founders entered the tank seeking ₹75 Lakhs for 5% equity, valuing the company at ₹15 Crores. They pitched a vision of scalability, community impact, and the emotional bond their jewelry fosters with customers across India.

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The Final Deal: ₹75 Lakhs for 5% equity + 1% royalty (until ₹75L is recouped). With the backing of Aman and Namita, Taasha Craft is set to expand beyond bangles and dominate the digital fashion jewelry space!

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