Two rising brands, Krvvy and Invogue, take the stage on Shark Tank India S5 to redefine confidence for Indian women.

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Founded by college friends Yash Goyal and Anant Bhardwaj, Krvvy focuses on a "skin-first" D2C model. Using biodegradable polyamide and spandex, they aim to make shapewear a daily essential rather than a restrictive garment for special occasions.

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Founded by Maadhav Saxena and Ragini, Invogue is a high-performance brand that entered the market early in 2023. Backed by actress Malaika Arora, they focus on top-tier compression suitable for everything from sarees to modern silhouettes.

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Krvvy highlights that 50% of their orders come from Tier 2 and Tier 3 cities, proving a massive demand for premium lingerie nationwide. Invogue counters with a focus on high-compression tech designed for all body types and diverse fashion needs.

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Krvvy: Leveraging a lean D2C model with high repeat-customer potential. Invogue: Rapidly growing brand presence through strategic influencer marketing and celebrity endorsements to capture the premium segment.

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Krvvy: Requested ₹1.2 Crore for 2% equity. Invogue: Requested ₹50 Lakh for 2.25% equity. Both teams entered the Tank seeking strategic mentorship to scale their supply chains and nationwide distribution.

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Namita liked Krvvy’s comfort but criticized Invogue’s finishing. Anupam and Aman saw the potential in the category, sparking a valuation debate. While some Sharks felt capital was already too diluted, others saw a massive $1.2B+ market opportunity.

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Krvvy: Closed with Namita Thapar at ₹1.2 Cr for 3% equity (₹40 Cr Valuation). Invogue: Settled with Aman Gupta at ₹2 Cr for 15% equity (₹13.33 Cr Valuation).

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