Powered by Renu Enterprises, Urban Wipe is a Jaipur-based household cleaning company that offers a variety of cleaning options for Indian homes and is registered under the MSME Act.

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Dr. Renu Mathur, a PhD candidate in marketing, started Urban Wipe. Her family was supported by her secret recipe, which ultimately served as the cornerstone of a rapidly expanding company.

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After joining the company, daughters Samradhi (CA) and Aapurva (MBA) scaled five hero items on Amazon, Flipkart, and Meesho, gaining the trust of more than 35,000 customers.

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Urban Wipe reported year-to-date sales of ₹3.47 lakh in FY23–24, ₹3.83 crore in FY24–25, and ₹6.08 crore, with lifetime income exceeding ₹10 crore.

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During the Shark Tank pitch, the brand's NABL-approved products, influencer endorsement, and positive customer feedback all contributed significantly to its legitimacy.

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With good sales momentum and product demos, the founders valued Urban Wipe at over ₹40 crore and requested ₹90 lakh in exchange for 2% stock.

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Mohit Yadav, Anupam Mittal, and Aman Gupta expressed keen interest. Aman and Anupam together offered ₹2 crore for 20% shares following negotiations.

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Aman Gupta and Anupam Mittal signed a ₹2 crore agreement with Urban Wipe, demonstrating that a solid reputation, good numbers, and genuineness can lead to significant success in the Tank.

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