The Balika Vadhu star transitions from TV screens to the boardroom with her brand, Phitku.

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Phitku is a natural personal care brand focused on simplicity. Its hero product is an alum-based underarm roll-on designed for efficacy without harsh chemicals.

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Built on transparency and honest results, Neha collaborated with dermatologists and chemists to create a "no-nonsense" formula that prioritizes skin health over mass-market trends.

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Phitku has already served over 2 lakh customers! ○ Sep '25: ₹1.4 Crores ○ Oct '25: ₹1.6 Crores ○ Nov '25: ₹1.98 Crores

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Neha entered the tank seeking a massive valuation of ₹180 Crores. While the product resonated, the ₹999 price point sparked an intense debate among the Sharks about affordability.

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Namita Thapar and Amit Jain flagged the "premium" pricing as a risk. However, Anupam Mittal and Aman Gupta saw the potential in the brand’s high-end natural positioning.

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A unique deal was struck! Anupam and Aman invested ₹1.8 Cr each for 1% equity, with a 5% royalty until ₹5.4 Cr is recovered. The team celebrated the win with a "Deal pakki hai!"

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In addition to highlighting product validation, distribution scalability, and clear economics for future investment, Awsum's Tank presence brought attention to the growing interest in functional foods and Ayurvedic-inspired innovation.

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