True Diamond: Ethical Luxury on Shark Tank India Season 5!

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Founded by Darayus Mehta and Parin Shah, True Diamond is a premium lab-grown jewelry brand focusing on sustainability and transparency. They offer chemically and physically identical alternatives to mined diamonds.

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Targeted at Millennials and Gen Z, the brand specializes in customizable engagement rings and exquisite jewelry. Their mission? Providing a fashionable, ethical substitute for traditional luxury.

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True Diamond emphasizes precision cutting, certification standards, and a trust-driven experience, allowing clients to select every detail from carat and cut to the specific setting.

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Despite the Shark Tank outcome, the brand is already a serious player. They secured ₹26 crore in pre-Series A funding from institutional investors to fuel their omnichannel expansion across India.

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The founders entered the Tank with high confidence, seeking ₹1.08 crore for 1% equity, valuing the company at a massive ₹108 crore.

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While True Diamond left without a deal, the brand remains strong. With heavy outside backing and a growing market for ethical luxury, their journey to redefine the Indian jewelry industry continues!

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