Ayuvya stunned Shark Tank India with ₹51.5 Crore revenue but faced rejection over trust issues and clinical trial concerns

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Founders Tanishk Pandey, Astha Jain, and Pawanjot Kaur entered Shark Tank India Season 5 to pitch their dual brands: Ayuvya (Ayurvedic formulations) and ImFresh (fragrance products).

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Ayuvya was born from the fusion of ancient Indian herbal wisdom and modern science. Their mission was to create honest and effective Ayurvedic products, with a heavy focus on weight gain supplements which now account for 70% of their total revenue.

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The brand scaled rapidly using a "marketing-first" approach. They produce over 40 video ads daily, focusing on "ugly ads", low-budget, authentic-feeling content.

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The numbers left the Sharks stunned!. FY 22-23: ₹8 Crore, FY 23-24: ₹26.5 Crore, FY 24-25: ₹51.5 Crore current year projections are set to hit a massive ₹70 Crore with a gross margin of 75%.

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Seeking to scale their "house of brands," the trio asked for ₹1 Crore for 0.5% equity. This placed the combined valuation of Ayuvya and ImFresh at a staggering ₹200 Crore.

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Despite the high revenue, Sharks raised red flags. Kunal Bahl noted slowing growth and a lack of clinical trials. Aman Gupta criticized the ad quality, while Ritesh Agarwal questioned the brand's long-term trust.

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