With a compelling pitch and high investor interest, The Croffle Guys launch Shark Tank India Season 5.
During a trip to Thailand, the creators discovered the croffle, a crispy, flaky cross between a croissant and a waffle. They imported the concept to India
Even before the Shark Tank appearance, the brand was at the top of organic delivery searches thanks to its Instagram-worthy display of sweet and savory croffles.
For a young dessert firm, The Croffle Guys achieved an impressive ₹1.5 Cr in sales from a few shops in their first year.
The owners valued the company at an aggressive ₹100 Cr and requested ₹1 Cr in exchange for 1% stock on Shark Tank India Season 5.
All of the sharks expressed interest in discussing strategy and equity. The founders selected a joint offer from Mohit Yadav and Kunal Bahl, which valued the company at ₹50 Cr and offered ₹2.5 Cr for 5% stock.
The Croffle Guys' success demonstrates how a straightforward but creative culinary idea, supported by distinct branding and early momentum, can win big on national television.