Lewisia Wellness’s founder Dr. Manoj Das pitched on the Shark Tank India S5, but debate soon ensues.

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Dr. Manoj Das founded Lewisia Wellness, a natural skincare, haircare, and wellness company that sells oils, serums, and plant-based products that are heavily promoted on social media.

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Before starting Lewisia Wellness in 2020, Dr. Manoj Das developed a personal brand and wellness identity by presenting himself as a naturopath and aromatherapist.

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Sharks questioned the veracity of the pitch's emphasis on "100% natural" formulas and holistic health advantages, as well as the use of titles with medical connotations without official approval.

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Das claimed approximately ₹10 Cr in sales and ₹4 Cr in profit for 2024–2025 throughout the episode, with forecasts of ₹15 Cr in 2026. These statistics raised questions regarding their veracity and supporting paperwork.

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Citing internet development, influencer reach, and direct-to-consumer sales as justifications, he asked for ₹1 Cr for 1% stock, valuing Lewisia Wellness at ₹100 Cr.

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Intense questioning resulted from the Sharks' worries about ethical and regulatory issues, pointing out dubious commercial messaging, deceptive titles, and unsubstantiated health claims.

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