Startups across sectors used humor, nostalgia, and visual storytelling to creatively celebrate Friendship Day, enhancing brand recall while emotionally connecting with audiences.

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On Friendship Day 2025, Wakefit shared a witty post saying, "Everyone needs a friend who’s your bedtime story AND your alarm clock," connecting sleep and friendship humorously.

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Upstox brought in stock market humor with a post of a Bull and Bear shaking hands, captioned, “Tu kabhi kabhi liability lagta hai, par overall tu mera asset hi hai.”

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Zepto evoked nostalgia by creating a reel that showcased childhood memories like pen fights, laser lights, and friendship bands, reminding users of their playful days with friends.

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Flipkart used sarcasm to highlight modern friendships, posting, "Friend Zoning is okay only when you’re ordering something for them," tying emotion with e-commerce.

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Ferns N Petals used a heartfelt floral graphic to contrast life with and without friends, underlining the value of friendship through simple visual storytelling.

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Paytm posted a funny take on typical friend behavior with two types one who says “Paise tera bhai dega” and the other “Ghar jak e Paytm karta hoon” resonating with young audiences.

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Blinkit showed eternal brand camaraderie by posting their affiliated companies—like District, Bistro, and Zomato—exchanging friendship bands to celebrate unity.

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