Fashion startup KNOT has secured $3 million in a pre-Series A round led by Kae Capital, with participation from Sparrow Capital, Boundless VC, and others.

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The funding will support KNOT's expansion beyond Mumbai, enhanced product development, and deeper brand partnerships.

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KNOT operates a 60-minute fashion delivery model with a “Try Before You Buy” feature, offering customers the convenience of quick decisions without commitment.

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The company has already partnered with over 70 brands including Snitch, The Souled Store, and Bonkers Corner.

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KNOT was founded by Archit Nanda and Rachit Bansal, previously known for their anonymous compliment-sharing app Slick.

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After Slick faced monetization challenges, the founders pivoted to address more commercially viable consumer pain points, resulting in KNOT.

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The fashion quick commerce sector in India is seeing a surge, with players like Slikk, Blip, and Myntra also entering the 60-minute delivery race.

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KNOT’s business model involves paying brands post-sale, making it low risk for fashion labels to join the platform.

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The startup currently processes thousands of orders monthly and plans to launch operations in Delhi soon.

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As quick commerce grows, fashion is emerging as a key segment, with projections indicating the Indian quick commerce market could reach $40 billion by 2030.

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