IPL Title sponsorships have evolved dramatically since the league's inception, and they now reflect the league's growing status and international appeal.

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DLF was the IPL's title sponsor from 2008-2012, having spent INR 200 crores for a five-year sponsorship contract that averaged Rs 40 crore every season.

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PepsiCo took over as title sponsor from DLF in 2013-2015, paying INR 396 crore for five years, at an average of INR 79.2 crore per season. But they left early due to some reasons.

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Vivo secured a 2-year contract with BCCI from 2016 to 2017 at Rs 100 Cr each year, totalling Rs 200 Cr. They signed a 5-year contract worth INR 2199 Cr from 2018 to 2022.

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Vivo pulled out after India-China tensions, making way for the fantasy sports brand Dream11. Dream11 announced a one-year sponsorship deal worth INR 222 crore.

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Vivo returned as a title sponsor in 2021 under a 5-year deal, but the brand continued to raise geopolitical concerns, prompting an early exit from the sponsorship in 2022.

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TATA signed a two year contract for INR 670 crore for 2022 & 2023 IPL seasons. As a result, the average cost per season was INR 335 crore.

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TATA outbids Disney-Star Sports of India for the rights from 2024 to 2028, paying a record ₹2,500 crores for the five-year contract.

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