Founded by Dheeraj Nagpal and Sachin Goel, Zingavita is a Gurugram-based supplement brand specializing in Shilajit-based health products.

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The company focuses on combining Ayurveda with modern nutrition, offering products that cater to men and women alike.

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Their product line includes: Pure Himalayan Shilajit, Shilajit-infused honey, Effervescent tablets (available in flavors like coffee, cardamom, and cola).

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Zingavita’s Annual Sales Growth: FY21-22: ₹1.9 crore. FY22-23: ₹6 crore. FY23-24: ₹8 crore. FY24-25 (till Oct): ₹8.6 crore. Projected FY24-25: ₹19 crore.

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Zingavita’s Unit Economics Breakdown: COGS: 32%. Commission & Logistics: 28%. Marketing Costs: 50%. Overhead Expenses: 15%. Current EBITDA: 25%.

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The founders sought ₹1 crore in exchange for 1.25% equity, valuing the company at ₹80 crore.

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Despite an engaging discussion, the sharks remained unconvinced. As a result, no shark made an offer, and the founders left without a deal.

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The concerns that led to rejection included: Premium pricing, Lack of clinical trials, Overdependence on marketing.

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