Founded by Ishwar Sinhmar, Rahul Dhingra, Neeraj Sinhmar, and Monika Sinhmar, F2DF is an online marketplace that connects farmers directly with manufacturers

It eliminates middlemen and ensuring fair pricing. In order to empower farmers and increase their revenue, it offers training, connections, & access to govt programs.

F2DF - Kisaan Ki Online Dukaan’s Active Clients – 400k. Farmers trained- 44k+. Farmer website created – 400+. State cover- 25+

Sales Highlights: FY 23-24: Rs 9.2 Cr. FY 23-24 Gross Sales Split: Gross sales – Rs 9.24 Cr. Farm produce- Rs 7.7 Cr. Agri Media- Rs 18 Lakhs. Input Products to Farmers – Rs 1.36 Cr.

Equity split: Neeraj- 10%. Rahul – 10%. Monika – 51%. Ishwar – 28.6 %. Investors- 0.4 %.

The founders valued the company at ₹50 crores and asked for ₹50 lakhs for a 1% stake.

Sharks, however, questioned the scalability and business model. The only Shark to make a bid was Aman Gupta, who saw promise in their vision despite reservations.

Aman Gupta promised ₹50 lakhs for 2% equity and another ₹45 lakhs as debt with a two-year, 10% interest rate, increasing the company’s worth to ₹2.5 crores.