Delhi-based Trajectory, founded by IIT-D grads Raghav Mahajan & Himanshu Verma specialises in ergonomic comfort products, designed to make travel easier and more relaxing.

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What started as a DIY project quickly turned into a business when they listed their product on Amazon and saw unexpected demand.

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Over the years, Trajectory expanded its range to include travel pillows, neck cushions, and other comfort-focused accessories.

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Today, the brand has reached 10 lakh customers, with its products available on major e-commerce platforms and in 10 airports across India.

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Trajectory’s Revenue Growth: FY2023–24: ₹6.2 Cr. FY2024–25 (Projected): ₹15 Cr. Profitability & Margins: EBITDA: 21% Initial Investment: ₹25,000 (bootstrapped).

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Trajectory’s Sales Breakdown: Amazon: 57%. Quick Commerce (Blinkit, Zepto, etc.): 32%. Airports: 11%.

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The company operates its own manufacturing unit in Rohini, Delhi, producing 30,000 units per month, with the capacity to scale up to 60,000 units.

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The founders walked into Shark Tank India seeking ₹1 crore for 2% equity, hoping to convince the sharks of their brand’s market potential.

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Shark Ritesh Agarwal offered ₹50 lakh for 3% equity and ₹50 lakh as a loan at 8% interest for three years.

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The founders accepted Ritesh’s offer, securing an investor with strong experience in scaling consumer brands.

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