ZebraLearn, founded by Surat based siblings Anurag and Radhika, set out to transform books on finance, investing, and business strategy.

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Instead of long-winded explanations, ZebraLearn books rely on: Visual storytelling, Simplified breakdowns, Engaging layouts.

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Since launching in August 2020, ZebraLearn has reached over 1.25 lakh readers.

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Business is transformed into a book series, covering subjects like: Investing & trading strategies, Real estate & HR fundamentals, Financial modelling & statement analysis.

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ZebraLearn’s Revenue Growth: FY21-22: ₹10 lakh. FY22-23: ₹3.05 crore. FY23-24: ₹10.7 crore. ZebraLearn’s Sales Channels: Amazon: 50%, Own Website: 45% & Flipkart: 5%

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But despite these numbers, a major problem became clear during their Shark Tank India pitch, a repeat customer rate of just 10%.

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The founders walked into Shark Tank India with confidence, seeking ₹1 crore for 0.8% equity, valuing their company at ₹125 crore.

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Shark Ritesh Agarwal offered ₹1 crore for 1.6% equity. This effectively halved ZebraLearn’s valuation, the founders accepted the deal.

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Despite concerns, Ritesh saw opportunities in: Growing Market Demand, Brand Authority & Scalability Potential.

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