Founded by Ashima Batra, Vinod Batra, and Sonia Batra, Dorabi is India’s only 100% hand-dyed fashion label.

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The brand combines artisan craftsmanship with modern aesthetics, offering premium, size-inclusive clothing.

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Ashima’s first venture, Neraaya, started in 2020 but collapsed within two years. Ashima took six months to reflect before deciding to launch Dorabi in 2022.

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Dorabi operates through a premium direct-to-consumer model, selling exclusively on its website and in physical stores.

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Dorabi’s Equity Split: Ashima Batra: 50%. Vinod Batra: 25%. Sonia Batra: 25%

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Dorabi’s Sales Growth: FY22-23: ₹36 lakh. FY23-24: ₹3.45 crore. FY24-25 (Till Sep): ₹2.35 crore. FY24-25 Projected: ₹5.5 crore

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Dorabi’s average selling price: ₹4,000, Aamili’s (minimalist brand) price point: ₹3,200, Retail Stores: 4 in India, 1 in Dubai, Marketplaces: Not listed, expansion planned.

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The founders entered Shark Tank India asking for ₹75 lakh in exchange for 3% equity, valuing Dorabi at ₹25 crore.

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After negotiations, Aman and Anupam joined forces to offer, ₹1 crore for 4% equity. This deal increased Dorabi’s valuation to ₹25 crore while securing valuable mentorship.

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Aman and Anupam Invested in Dorabi because of: A Learning Founder, In-House Manufacturing and a D2C Strategy.

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