Three cousins, Viren Lathiya, Hiren Lathiya, and Darshan Lathiya, founded Surat-based Sudathi in September 2023 with the goal “to be the Zudio of Sarees”.

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The objective was straightforward but effective: to satisfy the desires of Tier II and III city clients who aspire to buy exquisite sarees but face financial obstacles.

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Brand has established itself as a reliable name in ethnic design by providing high-quality Banarasi sarees at competitive pricing between Rs 599 and Rs 2499.

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It sources straight from producers, cutting out intermediaries and guaranteeing affordability without sacrificing quality.

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Its D2C business strategy allowed it to maintain low costs and in less than a year, Sudathi established itself in more than 3 lakh Indian homes.

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Net sales - In FY 23-24: 2.87 Cr. FY 24-25 so far: 8.1 Cr. July: 1.15 Cr. Aug: 1.90 Cr. Sept: 2.66 Cr. Expected sales this year: 30 to 35 Cr.

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The founders originally asked for: ₹ 1 Crore for 1% @ ₹100 Crore Valuation.

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Peyush, Aman, and Anupam all made offers, but as soon as one of them dropped theirs, the others instantly changed theirs.

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Sharks Aman Gupta, Peyush Bansal and Anupam Mittal were able to negotiate a deal worth ₹ 1 Cr. for 4% equity at a valuation of ₹ 25 Cr.

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