Founded by Abhishek Sarwate and Shweta Tare Sarwate, Indore-based Utopian Drinks aims to provide health-conscious consumers with smoothies and juices.

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Utopian Drinks presents itself as a "mass premium" beverage brand focusing on natural ingredients, no preservatives, and no refined sugar.

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Their drinks are made from fruits, vegetables, superfoods: Tulsi (for immunity), Amla (rich in Vitamin C), Ashwagandha (for stress relief), Honey (as a natural sweetener).

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Utopian Drinks’ Monthly Sales: September 2024: ₹4.5 lakh, October 2024: ₹6.43 lakh, November 2024: ₹7 lakh

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The founders walked into Shark Tank India seeking ₹40 lakh for 1.8% equity, valuing their company at ₹22.22 crore.

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Shark Namita Thapar pointed out, “The WHO recommends a maximum of 24g of sugar per serving. Your drinks contain 25g. How is this healthy?”

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With so many health beverage brands available, the sharks felt Utopian Drinks lacked a clear competitive advantage.

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Why the Sharks Backed Out? Misleading Health Claims, Weak Market Differentiation, Scalability Issues.

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