Founded by Rohan Kashyap, Ojasvee Kashyap, Janvi Sikaria, Burger Bae redefines sustainable streetwear with designs that blend comfort, quality, & modern trends.

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With over 2.67 lakh Instagram followers and 2.5 lakh customers, Burger Bae has built a strong presence in India’s competitive fashion landscape.

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Sales Growth: FY2019–20: ₹15 Lakhs. FY20–21: ₹56 Lakhs. FY21–22: ₹1.6 Cr. FY22–23: ₹4.6 Cr FY23–24: ₹11.8 Cr. FY24–25 (Till Oct): ₹10 Cr. Projected Sales for FY24–25: ₹15 Cr.

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Burger Bae’s Unit Economics: EBITDA: 15%. Fixed Expenses: 5%. Marketing Spend: 15%. COGS & R&D: 58%. Logistics: 7%

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Founders pitched Burger Bae as a Make-in-India fashion brand, built on community-driven marketing and high-quality, trend-focused apparel, asking ₹1 Cr for 2.5% equity.

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Sharks Anupam Mittal, Kunal Bahl, and Aman Gupta made identical offers: ₹1 crore for 10% equity, ₹2 crore for 20% equity respectively.

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Anupam agreed to come down to 7% equity, but the founders held their ground, aiming for a better deal.

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After intense back-and-forth discussions, the founders finally accepted the three-shark deal at ₹2 crore for 20% equity.

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The brand is gearing up for: Expanding Product Lines, Strengthening Supply Chain & Logistics, Boosting Digital Marketing & Influencer Partnerships.

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