Founded by Rahul Shah, Yaan Man, a Gujarat-based brand, is rewriting the narrative by introducing India’s first makeup line for men

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Rahul Shah was first introduced to men’s makeup through friends living abroad. While it was a common practice overseas, Indian men had a different mindset

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His goal is to introduce concealers, BB creams, and other skincare products that men could use without hesitation

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Yaan Man is still in its early stages and currently operates at a loss. FY22-23: 9 Lakhs. FY23-24: 20 Lakhs. FY24-25 (Till Sep): 35 Lakhs. Sep ‘24 Sales: ₹9.2 Lakh

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Aman Gupta – Offered ₹50 lakh for 10% equity, backing the potential of men’s makeup. Anupam Mittal – Countered with ₹50 lakh for 9% equity

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Rahul’s Counteroffer: Asked if Aman and Anupam could invest together

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Anupam responded: "Aman and I don’t always agree—bringing us together costs money." So, he proposed ₹1 crore for 20% equity

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Rahul accepted the offer without hesitation. Money will help to: Expand product lines, Strengthen marketing, Scale e-commerce and offline retail

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