Launched in January 2022, Go Devil is a fashion startup founded by Vineesh Arya, a seasoned entrepreneur from Gurugram, Haryana

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The brand specialises in creating trendy garments that cater to diverse customer preferences, including non-regular sizes

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With the ability to produce 5,000 pieces daily and launch new designs monthly, Go Devil is steadily carving a niche in the competitive fashion industry

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Go Devil offers a variety of garments, with a significant focus on quad sets, which account for 50% of sales

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Another 30% of sales come from non-regular sizes, catering to underserved segments of the market

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Go Devil’s financial performance: 2022-23 Sales: ₹1.44 Cr, 2023-24 Sales: ₹2.45 Cr, 2024-25 Sales (First 6 Months): ₹3.5 Cr, Projected Sales for 2024-25: ₹8 Cr

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Vineesh appeared on Shark Tank India Season 4 seeking ₹80 Lakhs for 2% equity, valuing the company at ₹40 Crores

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Ultimately, none of the sharks invested, citing concerns about scalability, margins, and a lack of differentiation in the crowded fashion market

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Experience from Shark Tank India provides a roadmap for improvement, with strategic adjustments, Go Devil has high potential to thrive in the industry

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