Gaurav Taneja has leveraged his 9.27 Mn subscribers on YouTube and 3.6 Mn followers on Instagram, to build a brand that resonates with fitness enthusiasts

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The company’s product line caters to a wide audience, offering essentials like whey protein, anabolic mass gainers, recovery powders, and peanut butter

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Additionally, they sell merchandise and fitness accessories, including flasks and water bottles

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Gaurav’s YouTube channel, Flying Beast, covers fitness tips, lifestyle vlogs, and family content, creating a loyal community

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His credibility and influence in the fitness space laid the foundation for his brand, Beastlife, which has rapidly gained traction

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The founders revealed that Beastlife achieved: ₹1 Crore in sales within the first hour of launch. ₹14 Crores in revenue within six months of operations

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Equity Breakdown-Gaurav Taneja: 40% Raj Gupta: 11% Varun Alagh: 30% (Co-founder Mamaearth)

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Gaurav and his co-founder Raj Gupta entered Shark Tank India seeking ₹1 Crore for 1% equity, valuing Beastlife at a staggering ₹100 Crores

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Ultimately, the sharks passed on the deal, citing concerns about the valuation and the heavy reliance on Gaurav’s personal brand

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A ₹100 Crore valuation seemed ambitious for a startup with limited operational history and sales concentrated around Gaurav’s influence

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