Founded by Anjit Suhag and Sanjit Suhag from Rohtak, Haryana, Mudgar Club combines traditional exercise methods with modern manufacturing techniques
Mudgar Club is an Indian startup modernising ancient fitness tools like the Mudgar, known as Karlakattai in South India, Meel in Iran, and Indian Clubs in the West
The Mudgar, made from premium mahogany wood, allows 3D movements and swings, unlike conventional dumbbells and barbells that enable only 2D movements
With a lineup of seven products, the brand aims to deliver premium-quality Mudgars tailored to modern fitness enthusiasts
Units Sold: Approximately 5,000 Mudgars. Monthly Revenue: ₹10 Lakhs on average. Price Point: A 5kg Mudgar costs ₹4,000, with manufacturing costs at ₹2,000
Mudgar Club relies on social media for marketing. Founder Anjit’s Instagram account, with over 100,000 followers, has been instrumental in building a loyal customer base
The founders entered Shark Tank India seeking ₹50 Lakhs for 10% equity, valuing the company at ₹5 Crores
Ritesh saw potential in the business despite its niche appeal. He offered ₹50 Lakhs for 12.5% equity, valuing the company at ₹4 Crores
The founders accepted the offer without hesitation, appreciating his support and belief in their vision
The founders aim to: Build inventory, Invest in better manufacturing facilities, Expand their social media campaigns