Miss Cheesecake is an Indian dessert startup founded in May 2024 by Nirpat Singh Rathore and Pooja Balani from Jodhpur

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It specialises in light, affordable, and mouthwatering cheesecakes, the duo has quickly gained popularity for their unique take on this classic dessert

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They use homemade cream cheese, which lowers production costs without compromising quality

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Brand sold over 25,000 cheesecakes in just four months, with flavours like Lotus Biscoff topping their best-seller list

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Miss Cheesecake offers a delightful range of six flavours, with three top-sellers priced at just ₹120–₹140

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The founders envision a store in every city, built on a hub-and-spoke model. Central kitchens will prepare the cheesecakes, to be distributed to smaller kiosks or stores

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Their Monthly Sales: ₹8–₹8.5 Lakhs. Gross Margin: 50%. Net Margin: 35%

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The founders entered Shark Tank India Season 3 seeking ₹30 Lakhs for 5% equity, valuing the business at ₹6 Crores

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Shark Ritesh Agarwal made an offer of ₹30 Lakhs for 7.5% equity, valuing the brand at ₹4 Crores

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The founders declined Ritesh’s offer, unwilling to dilute equity beyond their proposed 5%. Ritesh offered to support founders if they needed help in the future

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