Gurugram-based startup Culture Circle offers a marketplace with the largest collection of authentic sneakers and streetwear brands like Air Jordans, Yeezys, etc

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Products listed on the app range from ₹6,000 for entry-level items to ₹30 lakhs for ultra-premium collectibles

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Culture Circle began as a price comparison website before evolving into a full-fledged app in January 2024

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The startup achieved gross sales (GMV) of ₹22.2 Cr (April-November 2024). Average commission rate-11%, Culture Circle earned ₹2.5 Cr in revenue during the same period

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For the past three months, the company has been profitable, netting ₹10 lakhs in profits

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Sneakers: Contribute 60% of the revenue, Apparel: Account for 30% of sales, Accessories: Make up the remaining 10%

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Culture Circle appeared on Season 4, Episode 2 of Shark Tank India, seeking ₹1.2 Crores for 0.5% equity, valuing the company at ₹240 Crores

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The founders eventually closed a deal with Ritesh Agarwal and Kunal Bahl: ₹3 Crores for 3% equity, valuing the business at ₹100 Crores

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The company is scaling at an impressive 30% month-on-month growth rate and expects to hit ₹300 Crores in GMV for FY25-26

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